Getting your sales and marketing teams on the same page has long been a point of struggle for businesses small and large. In today’s competitive market, startups can’t afford to waste time or money on an ineffective market launch.
Steps need to be taken to carefully align the messaging and mission of your sales and marketing initiatives up front. Techniques and tools for devising a cohesive working partnership can no longer be an after-the-fact endeavor. The cost and effort of bouncing back from a misstep has never been so severe—and often the revenue stream, reputation, and very existence of smaller companies are on the line.
Join The Startup Coalition where moderator Kirsten Furman will host a panel of experienced entrepreneurs and professionals to help address this question and provide some real world advice on how to build a scalable and productive partnership between your marketing and your sales department from the beginning of your business journey.
Drew Schildwachter – COO and Sales Director at ConnectPay
Lynne Zagami – Head of Customer Success at Shoobx
Dana Cordova – SVP of Marketing at Janeiro Digital