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Market Sizing, Forecasting and Market Research for Innovative Products

January 17 @ 7:00 pm - 8:30 pm

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There are many reasons startups fail. Among the frequently cited reasons is the failure to research customer needs and conduct a competitive analysis to learn about the strengths and weaknesses of rival products. To avoid this, you need to conduct market research.

Market research helps you test your ideas. You can use it to find out if there is sufficient demand for your product and what your core product features should be like. You can also use it to gather information to make decisions on pricing, marketing strategies, product messaging, and more.

Conducting market research also helps you in fundraising. Investors need to know that there’s a viable market for you to enter, meet demand and make money before they will decide to invest in your startup. The findings in market research will give them the evidence that they need to make that decision.

Our panelists will discuss

  • Market research to validate a new idea before start building or implementing
  • Commercial analysis in life sciences companies, forecasting and options for outsourcing
  • Market research methods and tools
  • Tips, stories and lessons learned from product launch experiences in tech and life sciences industries

A Q & A session will follow the panel presentations.

More information:

This is a hybrid event. Attendees will have the option to join us in-person at CIC, One Broadway, Cambridge, MA 02142 or online via Zoom.

In-person Participation (check-in begins at 6:00 PM):

– LOCATION: CIC, One Broadway, Cambridge, MA 01803 – a valid picture ID is required to enter the building!
– TRANSPORTATION: Across the street from Kendall Square T station on the Red Line.
– PARKING: Low flat rate parking available after 5pm
– REFRESHMENTS: Pizza will be served.

Online Participation: Zoom links will be sent to all registrants after registration.

Cost and Reservation:

This event is free for ENET members, $5 for CIC members and $10 for non-members. ENET members will also have the opportunity to view a recording of this webinar if you are unable to attend or wish to view it again. To expedite sign-in for the event, we ask that everyone — members as well as non-members — pre-register. If you cannot pre-register, you are welcome to register in person at the door while seats are available.


6:00 pm ET: In-person/online registration and networking
7:00 pm ET: Introduction, ENET Chairperson’s announcements
7:10 pm ET: eMinute Pitch, up to 3 Startup pitches
7:25 pm ET: Expert Panel
8:10 pm ET: Moderator and Audience Q & A with the speakers
8:30 pm ET: Networking + Panelists will be available afterward for responses to individual questions.

Ameeta Soni: President, Altek Consulting & Interim CMO, Technology Companies

Ameeta has held many roles with technology startups – marketer, founder, consultant, investor, board member, and advisor. She co-founded fitness app provider FitTrace and founded PLM software company Aanza, RFID technology services company Aanza AutoID Group, and management consulting firm Altek Consulting. She serves on Maroon Venture Partners Fund’s investment committee and holds board roles with several portfolio companies. Ameeta was CMO at engage2learn, PlatformQ Health, and VFA (Fortive). Her interim CMO assignments include Assemble Systems (Autodesk), DocASAP (Optum), and Form.com. She is the past chair of the MIT Enterprise Forum Cambridge, a Charter Member at TiE Boston, and an advisor to several early-stage companies. She received her MBA from the University of Chicago.

Arthur Hiller: CEO, Amasa Therapeutics; CEO, Antyllus Therapeutics; Commercial strategy consultant

Arthur Hiller is a Boston-based biopharma executive. Over the last decade, he has been CEO of two early-stage companies in the areas of drug discovery and cardiovascular medical devices. He currently provides consulting and business advisory support and serves in fractional senior executive operating and mentoring roles for a wide range of start-up and early-stage companies in the Boston area. His career spans more than 35 years of experience across a wide range of functional areas and sectors of the life sciences and healthcare technology industry, where he has held executive positions in general management, marketing, sales, sales management, and business development at Millennium Pharmaceuticals, Inc., Merck and Co, and two other large, multinational pharmaceutical companies.

Jose Malpartida: Chief Product Officer, Latino Tech Executive

Jose Malpartida is a seasoned technology executive with a track record of envisioning and executing forward-thinking products and experiences. He most recently served as CPO of Aura, a digital security and intelligent safety solutions company. Before that, Jose was CPO of Bond, an innovative personal security startup. Other product leadership roles include building international product management teams and launching new growth categories for Wayfair, as well as launching and scaling Amazon’s Marketplace and Fulfillment by Amazon (FBA) businesses in Mexico. Jose received his MBA from Tuck School of Business at Dartmouth College.


January 17
7:00 pm - 8:30 pm
Event Website




CIC Cambridge @ 1 Broadway
1 Broadway
Cambridge, MA 02142 United States
Venue Website