Is the concept of omnichannel obsolete and if so, what are the impacts for the various components of a retailers operation and strategy? Is a recalibration needed?
Clearly, customers are engaging in more channels as part of their shopping journeys and retailers must respond accordingly to succeed. But in trying to be everywhere, many brands have ended up being nowhere when it comes to compelling offers. So, how do you invest in eCommerce and digital marketing with focus and prioritization?
Join leading industry experts who will tackle a variety of key topic areas and strategic approaches to creating a unified commerce on February 6 in Boston.
Hosted by: MITX