Eric Keating (VP, Marketing @ Appcues) and Adam Goyette (VP, Marketing @ Help Scout) open their growth marketing playbook to help budget constrained marketers feed the funnel at a higher clip.
Eric currently serves as VP of Marketing at Appcues, which helps thousands of businesses like IBM and OpenTable deliver exceptional user experiences at scale. Previously, Eric served as VP of Marketing at Zaius, where his team grew customer count 100x and revenues 35x. Eric has also lead marketing strategy at organizations like Kantar Millward Brown, Compete, and Zoom Information.
Adam Goyette currently serves as VP of Marketing at Help Scout, which provides 10,000+ businesses like Reddit and AngelList with customer email and live chat with a personal touch. Adam previously lead all growth marketing initiatives globally at G2, named one of the Fastest-Growing Private Companies in America by Inc 500 and Deloitte, as VP of Demand Generation. Prior companies include Thryv, FieldLens, and Booker Software.